We incur high cost to get such quality products and we don’t even charge premium, we charge the same percentage of profit everyone charges but still they don’t care. This makes me feel demotivated to provide good quality products.
They care less about the overall quality and more of the utility.
The quality of virtually every product can be improved. They are sold at their current quality because it’s where it’s profitable.
Making a higher quality thing just for the sake of being higher quality doesn’t mean people want it if they’re satisfied with the current quality they’re getting elsewhere.
So you either don’t have a viable market at your price point, or you’re targeting the wrong people.
Like matchsticks and the cheap bic lighters as they work and are cheap. Of course you can splurge on nicer items, but why bother.
I don’t smoke at all, just an example that popped into my head.
This may explain why my $120 bespoke fly swatters are not selling well 🤔
You just need to hire an influencer.
Wrong target audience then blaming the customers for not wanting your product. Do you even know your customer base before developing the product?
If a chimpanzee had to choose between a bag with 10 tasteless apples and a bag with 1 sweet apple, it would choose the bag with 10 apples. Humans are just dressed chimps, so in the end the natural instinct is what drives their actions, eventually. Yes, your apples are tasty but hey, I get 10 apples for the same price. It works like this for the majority.
PS: I also have to deal with this kind of customers that only see a price in a product instead of a value.
People will also pay more for less quality over time, as well.
Sometimes, it’s not even over time.
Indeed. That’s the principle of selective memory and also the reason people keep voting the same politicians again and again.
I sell limited edition Pokemon here in japan. With a quick search you can see that mine was priced the lowest on Mercari for sealed boxes, and people still moan about the prices in the comment section. I ended up taking it off because I’ d rather not sell to them.
On one hand in Japan if you price yourself too low, people still start suspecting yours is not good enough / made outside of Japan (mine was from Pokemoncenter online!) / fake. But if you price it fairly or a little more expensive, people will complain that it’s expensive. There is no winning.
Also if they are the type to complain, I’d rather NOT sell to them. I block easily.
People are way more sensitive on price than quality
The missing price is Value.
Most people want the best value. In many cases, value is a buyer’s perception of price vs quality.
I’m a steak snob. If a New York Strip is on sale for $9.99 pound and my favorite cut, Ribeye (bone-in) is $19.99, I’m still buying the Ribeye.
Time you -do- charge a premium, and get rid of these people 😬
Depends on your niche. Most people care about the price, and some people about the quality. Trick is to find the customers that like quality and hang on to them, get them to market your products.
Youre missing two things. Branding and audience building.
because some stuff is not must have, it’s a good to have
Find out what’s important to your customers/potential customers and focus on that. You’ll know what’s important by what people buy, not what they say. Adjust accordingly. It’s a hard pill to swallow, but some people just don’t care about quality that much. They want convenience. Or status. Or a million other things.
That being said, I would take a look at how you’re communicating your value proposition. Does your audience really understand that you provide superior quality? Everyone can say they provide superior quality, even if they don’t. You might need to revamp the way you present your products and/or your company if you want to reposition your offerings.
Good luck!
“I can get it at Walmart.” I always tell them they’re welcome to do so but they have much lower standards than I do for my own products. I had a regular customer order 14 peppermint bath bombs from me and then she refused to pay our agreed upon price so I’m running a special on them on my website.
why do people post these open ended questions and then never get involved in the conversation?
Ok, so here is my take on this situation, let’s assume that your product is a pillow (not sure what it is but for this conversation it’s irrelevant for the most part), I go into a store and see your high grade high quality made in America pillow for $29.99 and next to it I see an identical pillow that is lower quality and lower grade for $21.99 I will take the the lower grade and then while at home bitch that nothing is made here in the states and I’ll think I’m one person I won’t make a difference if I buy the American made pillow.
Exceptions to this are part of the conspicuous waste and conspicuous precision. So high end products that are marketed to few and longed after by masses can get away with this, so Rolex and a $50,000 watch uses high grade parts for the final product. So don’t operate in the middle, either have a high end product or an entry level product. Is my suggestion.
You think the problem is your customers don’t see the quality of your product, but they likely aren’t buying into your brand. Have you spent any time on branding and staying consistent in upholding a brand that your ideal customers would be attracted to?