I never believe any small business owner paying well because it’s nearly impossible to pay well unless you’ve struck gold somehow.

Like matchsticks and the cheap bic lighters as they work and are cheap. Of course you can splurge on nicer items, but why bother.

I don’t smoke at all, just an example that popped into my head.

You’ll need to work on your SEO a little bit and use keywords appropriately for your site. Having a good flow also allows it for people to contact you easily. I recommend your Google business page be up to date as well. If you need any help, don’t be afraid to pm either. I don’t bite, only my pet alligator does.

The real key is research. I love the Google keyword planner and looking at search terms for what I currently use. Negative keywords as OP said are required to add to regularly.

Hi! I’d love to take a look at your ads to see if I can help improve it, all pro-bono, if you’d like too. I do have been doing Google ads for over 5 years with the Ads Cert and experience with Google Analytics 4.

I just want to say, it’s probably just them being lazy and they didn’t do the required work for the job. Negative keywords are vital to a business, no matter the size. It can cost a small company a couple hundred waisted or a big company $10000 wasted in a short time.

I went over by $300 one time for my full time marketing role and instantly felt bad and was honest with my boss. He laughed and said we were increasing the budget anyways, just keep a closer eye on it. I made a mistake, but owned up to it, even if I was given like 100 new tasks since I just started a few weeks prior.