The good news is, people get married in a shitty economy. The better news is, they still take wedding pictures. However, they may choose to spend less. You can make the same margins buy creating smaller photo packages to fit a tighter budget.
It’s all about sales and marketing.
The basics are your online marketing: setting your Google Business Profile and receive client reviews. That’s critical. Both are free.
The sales part to your business growth is critical. Every place that plays a role in the wedding is a prospect for you. All of these places interact with each other for a wedding and often recommend other event professionals.
- Hotel banquet managers
- Bridal Shops
- Wedding/Event Planners
- Churches & Synogogues
- Party/Event rental places
- DJ’s and Bands
- Florists
- Catering companies
- Restaurants with party/banquet/event room.
- Banquet Halls
Expand your business base beyond weddings and include Quinceañera (a big celebration of a Latin girl coming of age at 15) and Bar Mitzvah/ Bat Mitzvah (a big celebration of a Jewish boy(bar) and girl(bar) coming of age at 13).
If you’re willing to lose an additional $100+ daily, keep the video going.
Tomorrow, start out a new. Give your store a $100 / day raise.
Reddit has spoken;