Newish wedding photographer and videographer. Iv been successfully booking 6-7 weddings a year for 2 years now. I am looking to continue this if not book more. Times are tough as everyone’s aware in Ontario, Canada. I work full time and have a wife and daughter. I’ve gotten most of my booking from friends and Facebook wedding groups. Iv tried ads on Facebook and Google and nothing, no bites. Not sure I’m doing it right. Website could be the problem as I did it myself. We don’t have much money to invest and booking more would really help out. We need a second vehicle living in rural Ontario but it will make us almost breaking even, I’d like to not count my business money to the equation as it is risky. But I have been averaging $16,000 but am afraid to assume I will make that if not more in 2024. I am confident in my work, just not on the economy. What Is my best course of action?
The good news is, people get married in a shitty economy. The better news is, they still take wedding pictures. However, they may choose to spend less. You can make the same margins buy creating smaller photo packages to fit a tighter budget.
It’s all about sales and marketing.
The basics are your online marketing: setting your Google Business Profile and receive client reviews. That’s critical. Both are free.
The sales part to your business growth is critical. Every place that plays a role in the wedding is a prospect for you. All of these places interact with each other for a wedding and often recommend other event professionals.
Expand your business base beyond weddings and include Quinceañera (a big celebration of a Latin girl coming of age at 15) and Bar Mitzvah/ Bat Mitzvah (a big celebration of a Jewish boy(bar) and girl(bar) coming of age at 13).