Find out what’s important to your customers/potential customers and focus on that. You’ll know what’s important by what people buy, not what they say. Adjust accordingly. It’s a hard pill to swallow, but some people just don’t care about quality that much. They want convenience. Or status. Or a million other things.

That being said, I would take a look at how you’re communicating your value proposition. Does your audience really understand that you provide superior quality? Everyone can say they provide superior quality, even if they don’t. You might need to revamp the way you present your products and/or your company if you want to reposition your offerings.

Good luck!