Yes! It’s like being quarterbacks on different teams. You can have mutual respect because you both are in a market and likely deal with similar issues. Also, in a healthy environment, there’s more than enough business for everyone. And you each can compare notes on positioning and targeting so you both learn what you’re good at.

It entirely depends on your target. Understanding who you’re trying to talk to will reveal where you should stack your chips. You also want to maximize face-to-face engagements. There’s so much noise right now, cutting through with a disintegrated campaign is going to be challenging, unless you’re able to have personal experiences that are relevant and valued.

It’s a balance. You want to have predictable UX design, but take advantage of your differentiation. You want to be cost-effective (especially knowing you’ll be tweaking the page forever) but you want to elevate the messaging. If you do a proper brand study, you’ll find that happy medium.

With such a limited menu, you might consider a pop-up before going full bore on a restaurant. Build your following and work out the issues.

It’s actually a good thing. How many “Uber for X” companies and Pets.coms died wasting billions in capital? There are still real problems out there but it takes ingenuity and patience to address them. Quick fixes just lead to quick exits. Differentiation is everything.

I once saw a product where it would wet and warm your razor while you shaved. Basically it was a cup with a heating element. I thought it was lame but it was covered on TechCrunch and was being invested in. And I commented on it that it was the downfall of venture capital. In retrospect, I had no right to publicly judge someone. Not because I believe in the idea, but because someone else did and I trashed it. What might seem like a bad idea might be someone’s ticket, and who’s to say we have any right to judge them? At least they went out there and tried. I think about that product every time I shave. It’s still a terrible idea. You want your razor dry to get a close shave. But if someone finds some business in it or learns something from doing it, who cares? These things are harmless.

Are there secondary keywords you can employ? Or perhaps a problem you solve with other ways to talk about your solution? It’s concerning that you have doubts about the product. What was the original promise in which you got investors?