It seems like every startup nowadays has a landing page that looks like Linear - dark mode, frosted glass components using blurs, outer space background, lots of gradients, etc.
I actually like this aesthetic, but when every single startup landing page looks the same, it quickly becomes boring. What do you all think? What are your favorite landing pages that don’t follow this aesthetic?
It’s a balance. You want to have predictable UX design, but take advantage of your differentiation. You want to be cost-effective (especially knowing you’ll be tweaking the page forever) but you want to elevate the messaging. If you do a proper brand study, you’ll find that happy medium.