There are two routes you can take. One of course is the paid advertising route. But if you ask me, you should try this instead. Now, if I understand what you’re saying, you’re a company that either provides flooring or does the installation of it. And, if I’m correct, there’s more money in the contracting aspect of it. Being somebody who manufactures and retails construction materials for surfaces, we’re always on the lookout for contracting folks. Because the customers who buy from us need help not only with the product, but importantly, the installation. And they expect a really neat job! So my suggestion is, approach people selling products. Chances are they don’t have a good person or company to execute the contracting. Show them your work, invite them to sites and build a relationship. In the long run, they will be very profitable.

What are the prices in your market? If they’re high, hold off for now. Second, definitely consult a lawyer and accountant. The first will advise you on how to structure the purchase. The second will help you estimate the returns of what you can expect from the property as an investment. Third, if I were you, I’d definitely hire a management agency. Since you’re new to the industry, you might not know the raw technicalities of managing a space. Billing your tenants is easy, but fixing a leaking pipe, or solving an electrical problem requires gifted hands. And these issues ultimately decide the difference between a happy tenant and one that’s sure to get pissed off. Fourth, get in touch with realtors and agents. Know what the rental prices are in your area, which will help you roughly estimate the income based on the available area for leasing out. Get your expenses estimated, and see if this is actually worth pursuing.

For starters, I would recommend starting by building authority. People typically buy when they’re convinced of the authority and trust worthiness of the seller. For this purpose, you need to add testimonials (in a soft selling way). Secondly, make your contact details as visible as possible. Right now, it’s sitting somewhere at the bottom of your page. That can easily be missed. If there’s an option to directly call or text (something which is easily visible), I’m sure users will reach out to clear their apprehensions. Thirdly, and this is a personal recommendation, try to sell also sell on something like an Amazon. This is a dead investment, but you’re doing it only to build credibility. Chances are that people may visit Amazon, but you can charge lesser on your website (as you naturally will) to get them to convert on the site itself. Fourthly, make your brand very socially visible. Handles to all platforms where you’re posting regularly is bible in today’s age. Again, for the purpose of credibility. Fifthly, see if you can get a google location to enroll for a google business profile. Again, for credibility. If they know there’s a physical place that they can ultimately go to in case of any problems, they’re more than sure to buy the product from you.

Not knowing the difference between want and need. They may want many things, but often don’t do the things that they absolutely “need” to. Example, an acquaintance of mine really wants to get into business. But, never really gets to doing what he needs to. And what every entrepreneur needs to do is actually get their hands dirty. Entrepreneurship isn’t sitting at a beautiful desk and watching the skyline from your corner office. It’s actually about getting your hands in the mud, getting on the phone, meeting anybody who’s willing to take a chance on you, sleepless nights and always remembering that you eat last. Sure, this happens at a mesmerising corner office too, but that comes later, and when you’ve made it, and earned it.

If you’ve gotten this far, it makes sense to hire a top executive to do everything that you do. Delegate 95% of your responsibilities, and maybe only keep the financial decisions in your hand. That will free up your time to do something that you love, or find a new business altogether. If I were you, I’d still continue with the business, except keep myself out of it for the most part. Pay your executive well, and keep performance incentives, so he or she will almost feel like the business owner itself.

Thank you!

It’s not just a numbers game.

1. First and foremost, it’s the quality of the prospects that you’re reaching out. Unless, you’ve gotten the right list of contacts (most probabilistic to convert in terms of your research), it’s impossible to say.
2. Secondly, it’s a copy game. What I’ve found is that most prospects reply the second or third time around. In my strategy, I don’t make an offer until the second or third email in sequence. Example, I sell construction materials. So in my first mail, I demonstrate credibility. I know that they’re not usually going to respond to this. But in the second mail, I say that we’re handing free samples. And in the third mail, I say that I will personally come and drop them off. If you see, the sequence builds from the first to the second to the third. What you have to do is make it an offer so good to refuse.
3. Thirdly, it’s about testing variations of copy. If you’ve gotten 4 types of prospects from 4 types of industries, you can’t send a general copy targeted to all 4. You have to tailor make the content to each industry’s specifications, personalising it as much as possible.

I hate to get political, but have you tried marketing your agency to entrepreneurs and business folks from ally countries of Pakistan? Chances are that there could be a language barrier, or inability to understand the culture of those respective countries. It makes sense to hire a business development executive from one of these countries (maybe the country that loves Pakistan the most) and start networking with the top 25% of the business community there. Unless you change the strategy and try something out of the blue, you’ll never know. If it works, hire more business development executives from different countries, to reach out to their respective business communities.

I’m sorry, but I’m unable to understand what your business is? Are you looking to help would be tenants with leasing, and what would be property buyers purchase properties?

DM me if you need help. I’m a marketer, who also specialises in cold outreach. Maybe I can help you!

I work in an industry where there’s huge scope for customer packaging. Ideally, you will have to identify manufacturers and the biggest buyers of these manufacturers. So, what you do is start creating lists of manufacturers from different countries. It would also make sense to look at countries which are allies of China. And if there’s a language barrier, it makes senses to hire somebody for your communication. So, basically, you make a cold introduction, saying this is what you do. Explain why it would make sense to import the custom packing from China (cost benefit) instead of doing it locally from their respective country. That’s one of way looking at it. Another way is to explore possibilities within China itself. Make lists of companies importing products from China, and start reaching out to them with a cold introduction, similar to the previous point.

It’s amazing how much of foresight you have at the age of 21. When I was 21, I too was desperately trying to get into something where I could make an impact. Although I come from a decent background, I didn’t want to ever feel entitled, or lazy. So first off, congratulations on your mindset. Secondly, you have to work night and day to learn. Learning is the biggest skill in today’s world. And if you’re constantly willing to learn, you’re going to go miles ahead. There are free resources out there. Watch YouTube, read books and listen to Podcast. Pick a field that you believe will make you the happiest, or earn you the most amount of money, given that your goal. Thirdly, instead of focusing on which company to get into, pick a personality you can work under. Most people optimise for a brand name, say for example, working under an Apple or a Nike. Instead, pick somebody great who you can mentor you and show you how things are done. These kinds of people are difficult to access at bigger companies, but at a smaller ones, there’s a big chance that they will take you on. So, start connecting with these people and share your story. I’m sure there are many empathetic entrepreneurs who will help you. Once you start working with such a person, you’re going to get insights into how things are done. Trust me, skills will only take you so far. What’s equally important is process, mindset, structure, organisation and management. These can only be learnt with experience and over a diverse range of situations. As you’re learning and working, you’re also going to land on some money. Keep your expenses low, and save some of that cash. Slowly, look at opportunities that you can exploit. Start a small business online, whether that’s consulting or selling a digital product, or even breaking into the same industry that you’re a part of. Yes, some industries may require a massive investment, but look at ways that you can come in without any investment, say as a consultant or something. Keep your working your way up, and you will reach a place where things start going your way. All of this is again easier said than done. But it’s just a roadmap of how you can start to think about things. Feel free to reach out, I’m more than happy to speak to you as a friend and as somebody who also wants to make it really big in life.

Google has worked really well for me!

Take some time off. If you have a team in place that’s already executing, take the time off to actually think about what you want to do next. Travel, soak in the sun or water, and you’ll come back with a fresh (+ renewed) perspective.