I’ve sent 500+ cold emails at this point trying to sell my SaaS product and got only a handful of replies which didn’t go anywhere. I’m wondering if it’s just a numbers game and I need to keep sending more emails or if my product doesn’t solve a problem for the audience I’m targeting. Interested to hear about your experiences!

  • biggesthustler13@alien.topBEnglish
    1·
    1 year ago

    It’s not just a numbers game.

    1. First and foremost, it’s the quality of the prospects that you’re reaching out. Unless, you’ve gotten the right list of contacts (most probabilistic to convert in terms of your research), it’s impossible to say.
    2. Secondly, it’s a copy game. What I’ve found is that most prospects reply the second or third time around. In my strategy, I don’t make an offer until the second or third email in sequence. Example, I sell construction materials. So in my first mail, I demonstrate credibility. I know that they’re not usually going to respond to this. But in the second mail, I say that we’re handing free samples. And in the third mail, I say that I will personally come and drop them off. If you see, the sequence builds from the first to the second to the third. What you have to do is make it an offer so good to refuse.
    3. Thirdly, it’s about testing variations of copy. If you’ve gotten 4 types of prospects from 4 types of industries, you can’t send a general copy targeted to all 4. You have to tailor make the content to each industry’s specifications, personalising it as much as possible.