I’ve sent 500+ cold emails at this point trying to sell my SaaS product and got only a handful of replies which didn’t go anywhere. I’m wondering if it’s just a numbers game and I need to keep sending more emails or if my product doesn’t solve a problem for the audience I’m targeting. Interested to hear about your experiences!
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Keep using those handful of replies to reiterate your pitch and value propositioning. It takes time and effort.
That said, I work for a company named Proxycurl that primarily grew to its initial major milestone of $100K through SEO and cold emailing. This article we published here about it might help out with your cold emailing.
Maybe do a video mail showing how your product can solve the problem you’re claiming it solves and make a legitimate bid for their business after the fact?
“You’re probably wondering blah blah blah and we have custom tailored a solution just for you, so you can increase/optimize/delegate/w.e. your operation. Here’s one way that we’ve helped many people scale and optimize their process……” QUICK clip of solving the problem, or a few testimonials of people using the tool and sharing how it helped them (can find the testers/reviews on LinkedIn within your target market).
Give those who test your tools a free 3-6 months of the tool and make an offer at the end of the clip like “use code HELPMENOW within 24 hours of receiving this email for an unbeatable price on our tool.”
Idk just need to get creative with what you’re doing.
More than 751 cold calls and emails, it was brutal.
The agency i recently exited’s main new client acquisition comes from cold calling. However, as years go by, i question this strategy but numbers are … sales of 140k a month in web and design
Hey! When your open rates are low it might be the subject line that needs modification.
My tip for the subject line would be to keep it short, direct, and relevant to the prospect. I prefer using just a few words and keeping them casual, with lowercase letters. :)
Some more tips I think can make a difference:
- Ensure that the email is mobile-friendly. This is important because over 80% of cold emails are initially read on mobile phones.
- I’ve found that incorporating good personalization at the beginning makes my cold emails more engaging, transforming generic bulk emails into more personalized messages. It also has a positive impact on deliverability since personalized emails are less likely to be reported as spam.
- Different calls to action (CTA). Avoid pushing for a quick call or meeting, as such salesy questions can make people uncomfortable. Try using a softer CTA, such as “Interested in learning more?” The goal of the first email - to start a conversation, not to sell. ;)
- The social proof also works wonders.Deliverability is crucial when cold mailing. I use Woodpecker for sending my email campaigns, they are really easy and have a lot of tips for starting your first campaign. I did their cold email course, it is free and has topics like deliverability and the warm-up process. It might be a good place to start :)
And don’t give up!I’m surprised you got any responses. I personally don’t do business with anyone that walks up to me. If I’m in need of a new service, I go out and find it. If someone has to come to me with a service I don’t already have…usually means I don’t need it.
Agreed. 100% of my outbound sales come from warm intros I’ve manufactured through my existing network/customer base. Everything else is inbound through word of mouth or my (albeit minimal) marketing efforts.
The same holds for the vendors we work with. We met them through our own research, their marketing efforts, or through a referral.
I’m sure there are some business types that are successful through cold outreach but my personal opinion is that cold calls died once email became ubiquitous and cold emails died once AdWords and social media became ubiquitous. It’s so easy to reach your target market relatively cheaply through internet marketing without being intrusive that I have a hard time understanding why cold calls and cold emails still exist aside from there being zero marketing budget and there’s simply no other way.
It’s not just a numbers game.
- First and foremost, it’s the quality of the prospects that you’re reaching out. Unless, you’ve gotten the right list of contacts (most probabilistic to convert in terms of your research), it’s impossible to say.
- Secondly, it’s a copy game. What I’ve found is that most prospects reply the second or third time around. In my strategy, I don’t make an offer until the second or third email in sequence. Example, I sell construction materials. So in my first mail, I demonstrate credibility. I know that they’re not usually going to respond to this. But in the second mail, I say that we’re handing free samples. And in the third mail, I say that I will personally come and drop them off. If you see, the sequence builds from the first to the second to the third. What you have to do is make it an offer so good to refuse.
- Thirdly, it’s about testing variations of copy. If you’ve gotten 4 types of prospects from 4 types of industries, you can’t send a general copy targeted to all 4. You have to tailor make the content to each industry’s specifications, personalising it as much as possible.
Good read man
Thank you!