Agreed. 100% of my outbound sales come from warm intros I’ve manufactured through my existing network/customer base. Everything else is inbound through word of mouth or my (albeit minimal) marketing efforts.
The same holds for the vendors we work with. We met them through our own research, their marketing efforts, or through a referral.
I’m sure there are some business types that are successful through cold outreach but my personal opinion is that cold calls died once email became ubiquitous and cold emails died once AdWords and social media became ubiquitous. It’s so easy to reach your target market relatively cheaply through internet marketing without being intrusive that I have a hard time understanding why cold calls and cold emails still exist aside from there being zero marketing budget and there’s simply no other way.
Agreed. 100% of my outbound sales come from warm intros I’ve manufactured through my existing network/customer base. Everything else is inbound through word of mouth or my (albeit minimal) marketing efforts.
The same holds for the vendors we work with. We met them through our own research, their marketing efforts, or through a referral.
I’m sure there are some business types that are successful through cold outreach but my personal opinion is that cold calls died once email became ubiquitous and cold emails died once AdWords and social media became ubiquitous. It’s so easy to reach your target market relatively cheaply through internet marketing without being intrusive that I have a hard time understanding why cold calls and cold emails still exist aside from there being zero marketing budget and there’s simply no other way.