I started a Flooring/Contracting company in 2021. The past two years have been suprisingly successful and thus we’ve built up some solid reviews and word of mouth “marketing”.
I want to grow. I want to expand. I want to turn this into a million dollar company and sell it. I’m looking for advice on how to do so.
Business is set up as a single member LLC. I have a reliable net of subcontractors.
It isn’t the best time for loans, so I want to do as much as I can with cash. Unless someone recommends otherwise.
The only marketing I’ve done for the business is via a self made WordPress site. Don’t pay a penny. I know hiring a marketing firm can be hit or miss, some providing a lot of value, others even reducing value for your business. Any recommendations?
Consistently receiving 2-8 leads per week and have a close rate over 70%. Most of my clients are smaller to average sized jobs. Any advice on how to appeal to wealthier clients?
Any insight would be much appreciated. Like I said, I want to make this company take off and hopefully sell. Thanks for your time.
There are two routes you can take. One of course is the paid advertising route. But if you ask me, you should try this instead. Now, if I understand what you’re saying, you’re a company that either provides flooring or does the installation of it. And, if I’m correct, there’s more money in the contracting aspect of it. Being somebody who manufactures and retails construction materials for surfaces, we’re always on the lookout for contracting folks. Because the customers who buy from us need help not only with the product, but importantly, the installation. And they expect a really neat job! So my suggestion is, approach people selling products. Chances are they don’t have a good person or company to execute the contracting. Show them your work, invite them to sites and build a relationship. In the long run, they will be very profitable.