I work at a startup wherein we work with companies that run retail chains and industries. Usually the walk-in or a reference has been working considerably to get that first meeting with the target client, but has been variating a lot in terms of leads/month.
Are there any other ways we could work around for more leads without spamming their devices.
PS: we offer a technology solution that reduces the operating costs of such chains
have you considered leveraging targeted email outreach campaigns to engage potential clients? it could help you reach a wider audience without being intrusive. also, attending industry events and conferences can provide valuable networking opportunities to connect with decision-makers.
How do we proceed on such email outreach without being spammy? Also, what are some tools we can use?
Events have been helping us to a considerable extent in terms of connecting with decision makers. But the quality events are turning out to be very few.
So how are you identifying your ideal client profile, Do you have it written down, Do you know where to find them on the best social media platform so that you can understand and provide value to them based on your value proposition or unique selling position? Are using any type of CRM to track their activities and communication with your digital touch points?
If I may ask a question, are you suggesting that you’re walking in the door of a business retail business that is and finding your target audience aka buyer. What are the roles titles of your buyer? The reason I’m asking is that this is a long game unless you’re selling to SMB who can typically make decisions much faster. What are the size of the companies that you’re typically selling to How many employees what are the revenues etc?
They usually head operations or an executive member. The company has a total count of 500-1000 employees and their revenues are usually USD 5mn or more.
There isn’t a quick fix or a silver bullet for this process, as far as I’m aware. Our strategy is to target our audience on LinkedIn, making sure to consistently align with our ideal client profiles. We engage actively with their posts and those of their followers. After connecting, we incorporate them into our CRM and reach out with initial emails to assess their interest. If they remain opted in, we continue to engage through both LinkedIn and email, providing valuable insights about our value proposition. Importantly, this approach also supports our sales agents who are working in the field, as it lays the groundwork for better acceptance when they make in-person visits. I hope this sheds more light on our method.
Thanks for letting me know :) It does give me some valuable insights.