There isn’t a quick fix or a silver bullet for this process, as far as I’m aware. Our strategy is to target our audience on LinkedIn, making sure to consistently align with our ideal client profiles. We engage actively with their posts and those of their followers. After connecting, we incorporate them into our CRM and reach out with initial emails to assess their interest. If they remain opted in, we continue to engage through both LinkedIn and email, providing valuable insights about our value proposition. Importantly, this approach also supports our sales agents who are working in the field, as it lays the groundwork for better acceptance when they make in-person visits. I hope this sheds more light on our method.

So how are you identifying your ideal client profile, Do you have it written down, Do you know where to find them on the best social media platform so that you can understand and provide value to them based on your value proposition or unique selling position? Are using any type of CRM to track their activities and communication with your digital touch points?

If I may ask a question, are you suggesting that you’re walking in the door of a business retail business that is and finding your target audience aka buyer. What are the roles titles of your buyer? The reason I’m asking is that this is a long game unless you’re selling to SMB who can typically make decisions much faster. What are the size of the companies that you’re typically selling to How many employees what are the revenues etc?

As mentioned above you have nothing unless you have execution. You should be no less than 49% equity holder unless she’s going to be funding the entire project herself and paying you for all your time and effort. Who is going to be leading the sales effort?

Below is the off the shelf answer from ChatGPT. Addition to some of these best practices I’m going to suggest that you identify your ideal client profile ICP and target them on your preferred social media platform. Figure out how to target them in a way where you pull their profiles into your preferred CRM and enrich their profile and nurture those relationships. It must be done consistently and often. There is no silver bullet, do everything well and do it consistently.

ChatGPT To expand your client base in the software development industry, consider these strategies:

Networking and Referrals:

Attend industry events and join business groups. Implement a referral program. Content Marketing:

Create blogs, whitepapers, and webinars. Focus on SEO for better visibility. Social Media and Online Presence:

Be active on LinkedIn and other platforms. Use targeted ads and keep your website updated. Partnerships:

Collaborate with businesses offering complementary services. Email Marketing:

Send newsletters and personalized emails. Customer Relationship Management:

Use a CRM system for managing leads and follow-ups. Free Trials/Demos:

Offer free trials of your software. Host Webinars and Workshops:

Share knowledge and showcase expertise. Leverage Client Feedback:

Use feedback to improve services. Stay Updated with Trends:

Keep abreast of industry developments. Adapt these strategies to your business needs and maintain consistency for the best results.