How should I target fellow business’s consumer, who is already established. Because those people really are my actual target audience. Say I want to target their website audience or Instagram audience, how do I get that? If someone has done this before, please let me know in the comments. I’m starting ads in Facebook and Google too, so I would really like to narrow it down as much as possible (probably to 1M-2M). I was forced to write 250 words, otherwise my post was not getting posted. Thanks for bearing with me. Also my questions are very valid to me right now. Any website or application would be really helpful. Thanks in advance :)
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Do you have their emails? You can input them into Facebook ads to target them
I would focus on creating an experience that is fantastic for your customers! They’re the ones paying you. If they are your competitors audience, then so be it, but I wouldn’t go after them specifically.
Op, the above is a feel good reddit answer. Just research them and see where they’re advertising and what channels and then do the same. There are also SaaS tools for this.
It’s not a feel good answer, I worked in corporate business development, market research and marketing for 25 years. My job was to ensure that new businesses, products and services launched successfully.
Age old question. Depends on a lot of factors but mainly don’t try to target their current customers, but the same new customers they are targeting and hope they spread the word.
Example: You can’t just open shop and steal customers from Whole Foods. But you can get new customers just getting into healthy eating or don’t shop there already. If they like your products, pricing, etc. they will tell others and you’ll keep growing.
You can definitely steal customers from Whole Foods using a targeted interest group on Facebook.
The answer to your question is you can’t do exactly what you want to do but it would be nice wouldn’t it?
Some larger brands show up as Facebook Interests and I’ve been able to target that way from time to time. For example, fans of Tony Robbins are accessible and at one point I was able to find fans of Grant Cardone… but everyday businesses aren’t big enough to get their own audience for interest targeting.
The demographic data of a company, it’s pages etc belongs to the company itself. Platforms like Facebook don’t expose it to the general public.
What do you provide that’s better and/or different from said competitor?
I don’t think only focusing on your competitor’s current following is the best way to grow, but I got your point- this way you can atleast have an ideal customer persona.
Search for Growman- IG Mail Extractor (never used it personally but was recommended by a friend). It’s an extension for Google Chrome which enables you to extract Emails from IG based on followers/followings, locations, and hashtags.
Once you have the list, build an interactive e-mail newsletter and/or landing page… and hit em up or add them to your weekly newsletter.
If you try it out, I would love to see the results.
All the best!
Hey thanks. I’d try it out.
Each platform has different targeting options, so there’s not a one-size-fits-all answer.
If your target audience is 1M or above, you may need to segment a lot more, then gain multi-platform exposure say, 1 geography at a time. Build momentum in one area at a time.
The best way to go global is to go local.
Feel free to DM me if you’d like to brainstorm. I’m a fractional CMO, that’s what I do day-in-day-out.
I can help with this - though my solution is more holistic digital marketing, rather than straight up ad targeting. DM if you’re interested!
Hey there actually Facebook business shows exactly where your competitors are marketing and how they’re marketing this was new to the platform recently and gives smaller businesses a preferred advantage in order to see what works and doesn’t work, so I would adjust your ad strategy to similarly match what they’re doing in order to track your competitors audience I would also get really dialled in creating a Lead list by getting emails with a great landing page and if that doesn’t generate it fast enough you can actually hire this out on Fiverr and do a skip tracing once you have the email list you can download those as a CSV file and then retarget them to your target market. I’m actually presenting this in person in my small town in the next couple weeks and I’m thinking about making a webinar or starting to take one on one clients for this DM me if you need help.
Just do not send cold emails to cold leads 🙃
Cold emails to cold leads, what happens? Are they cold if you know they are interested in your sector?
How big is your competitor? In terms of brand awareness and market size.
Quite big
you can definitely target a similar audience through Facebook and Google ads, but it’s not easy to steal customers from established businesses. Focus on enticing new customers without brand loyalty instead.
I ain’t stealing 😭