What do you provide that’s better and/or different from said competitor?

Seems out of order. Probably best to just lease it out to someone with a business already.

You’ve made a two sided marketplace with a ton of international competition.

What makes your platform better than others?

What segment of “e-commerce”?

Is it b2b, b2c etc?

Who is your key market?

What are you looking for in regards to roles on your team?

Equity is the contingency here.

Seems your agreement states that you’re owed based on the value of the company.

You would be owed whatever agreed upon percentage of “not as much revenue as expected” is.