I can help with this - though my solution is more holistic digital marketing, rather than straight up ad targeting. DM if you’re interested!

Blocking time out on my calendar helps with my procrastination so I can’t say much about brain steps, but I think having a goal-oriented outcome that follows the streaks can be the main motivation of using your app.

Ultimately I get satisfaction from crossing things off my to-do list, but I’m not sure how it’ll work exactly with your concept of how brain steps are calculated. Something to consider I guess!

Love the comments here.

It sounds like you need more customers. You don’t need to dump money into marketing and advertising. Try networking groups, going to real estate events, reaching out to decision makers in real estate companies that can perhaps engage you on a retainer. Incentivize your current customers to refer you. Even Airbnb/hotel listings if you’re priced well. Hope this helps!