You’ve already taken steps to improve your brand image with a social media manager, that’s a great move 👏

To increase your sales, I think you can focus now on targeted promotions. Like, offering a limited-time discounts or bundles to create urgency. After that, use stories and post to highlight these promotions.

Since it’s holiday season, people will immediately drawn into this promotions so take this chance to move their hearts.

Happy for you guys! 🥳👏

Congratulations in advance. 🎉

List your business on Google My Business, it can boost visibility in your local searches.

Don’t overlook community events as they can create local buzz.

Customer reviews play a crucial role, so encourage satisfied customers to leave positive feedback online.

Lastly, word of mouth remains a powerful tool – ensure your service is remarkable to stimulate organic recommendations.

Can you tell us more about your current business? Since you’re talking about expansion, what business and in which market you’re currently serving?

What’s the goal of this customer development research? Who are your market for this? You cannot ask all of the businesses about their problem, because they’re all different in different factors. That would be overwhelming.

What’s your marketing goals? Based on the goal, that’s where the strategy will come up and begin with.

What kind of a team member or talent you’re looking for?

You can do podcast and newsletter at the same time, if you want to.

In this way, you’ll know the gap between them.

I think, the answer for this is because, podcast is getting more recognitions on the Marketing because of the change of approach by the market. It’s convenient to some people, as they will listen to it while doing some tasks that needs to be done.

Meanwhile, newsletter, it needs focus and silence so you can grasp what you’re reading.

Newsletter is still working, maybe it’s just that, your market doesn’t have enough time to read so they would rather listen to a podcast episode.

What have you done in past to get leads?

What products you have in your mind now? Or the products are already existing?

What’s the problem of these/this product that can be solve?

Who are the people that will benefit from it?

Are you okay with this? Or you still need help?

1. Choose your market
2. Know their problems or challenges
3. Create the product or skill that will help them to overcome their problems or challenges

Community can be a sales funnel too! Would love to talk you about this, I’m a Community Manager, btw. :)

Let’s see how I can help.

If you don’t like your position or role right now, which you’ve mentioned, is a Coach.

What things that you think that you do will make your heart happy? Something that your inner self would find it enjoyable.

What is it?

If you have your answer, let me know. And I can help you afterwards. :)

I’m a Community Manager and I can say based on your input, that, Facebook will do.