We run two brick and mortar stores with an online store for local pickup. Besides posting to social media, we also advertise on Facebook/Instagram solely and send an email newsletter to our subscribers weekly.
What other advertising channels have you used with successful results? Billboards, mailers, Google ads?
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Astroturfing on Reddit lol
List your business on Google My Business, it can boost visibility in your local searches.
Don’t overlook community events as they can create local buzz.
Customer reviews play a crucial role, so encourage satisfied customers to leave positive feedback online.
Lastly, word of mouth remains a powerful tool – ensure your service is remarkable to stimulate organic recommendations.
Where is your target demo spending their time? If younger demo you should be on Snapchat and TikTok.
Google ads for sure. You can make a campaign to drive online sales. Then look at YOY increase to measure effectiveness.
If you think potential customers are searching Google for your products, then I would suggest google AdWords also.
Do you have Analytics setup on your website, to see where your customers are coming from and what they were searching for?
You can try:
- Google Ads
- Advertising via billboards.
- Email campaign
- Radio Ads.
- Community events
- Socia media via influencers
- Sales promotion / special offers
- Customer Referrals promotion
Flyers are underrated and so are collaborations with other businesses.
I think a lot depends on the type of business you are. For some reason, I’m guessing a restaurant. I’ve always enjoyed promotions that gives back to the community. Donate part of your sales between a specific time to the high school football team. Allow the middle school soccer team to do a car wash in your parking lot. Sponsor a Little League team. These are just examples, but I think they go a long way.