We run two brick and mortar stores with an online store for local pickup. Besides posting to social media, we also advertise on Facebook/Instagram solely and send an email newsletter to our subscribers weekly.
What other advertising channels have you used with successful results? Billboards, mailers, Google ads?
I think a lot depends on the type of business you are. For some reason, I’m guessing a restaurant. I’ve always enjoyed promotions that gives back to the community. Donate part of your sales between a specific time to the high school football team. Allow the middle school soccer team to do a car wash in your parking lot. Sponsor a Little League team. These are just examples, but I think they go a long way.