We run two brick and mortar stores with an online store for local pickup. Besides posting to social media, we also advertise on Facebook/Instagram solely and send an email newsletter to our subscribers weekly.
What other advertising channels have you used with successful results? Billboards, mailers, Google ads?
Where is your target demo spending their time? If younger demo you should be on Snapchat and TikTok.
Google ads for sure. You can make a campaign to drive online sales. Then look at YOY increase to measure effectiveness.