How do you go about marketing your small business?
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I have 3 major strategies
- Personal branding to document your journey
- Messaging scripts that are personalised that can be sent on LinkedIn or any platform to drum up interest to request an email/appointment
- Scale up activity by outsourcing the repeatable tasks so you can increase volume.
Referralls are your best bet when youre small. If you know who youre marketing to, contact them, but also contact people you know who may know people youre marketing to. This de-risks the offer for whoever youre marketing to because they already know you, or trust the person who reffered you. And once you get to know more people youll start to have too much business, which is a very good problem. 😂
But when you get a little bigger and dont have enough time to get all your customers via refferrals, definitely find a good marketing / advertising agency and work with them to automate things. Id reccommend doing this once you bring in at least $5000 / week in your business.
What’s your marketing goals? Based on the goal, that’s where the strategy will come up and begin with.