Just change the logo my friend. No one is buying your product because of the recognition they get from the logo. You see huge retailers with recognizable products even has the offer styles without their logo to encourage additional sales.

If you’re that concerned about it, put an extra page on your website or expand on your about us / mission statement and talk about this future branding.

Like the other comment, they may not want to grow that fast. You can only produce so much revenue over a given period. This may be their ceiling and they can afford to incrementally increase clients through other routes at a more controllable rate. Unless you could figure an exact amount they could increase ad spend by to get X clients (I wouldn’t try to do this though).

Another point could be that they are cautious of running through the total potential of new clients from digital ads and would rather have stable and forecastable revenue than a huge influx In a shorter period that wanes. Since it’s a business, it still has costs that need revenue to support even when business is slow.

My industry is construction. There’s soooo many softwares to implement, and you’ll always be hard pressed to find any that cut down on the data entry aspect. Someone somewhere is going to need to input that data, whether it’s by type or file.

The issue with a software that says it can do it all, is that it often can’t do the categories it offers with enough detail where it matters.

I’m not familiar with the ones you listed; but I’ve used ProCore, BuilderTrend, Vista for construction/restoration specifically

What functions in your business are you using software for?

How exactly are you able to help someone? You’re wanting to help a consultant so you can do what, learn how to run their business and then copy it for your own venture?

“Business and marketing” is super broad and doesn’t really say what you have experience or skill in.

Google my business listing for sure, and honestly, I see trades do really well on Facebook , especially painting since it’s such a visual service, and a simple website.

However, if you’re looking to diversify and work for other GC’s, you could easily reach out to others and see what you need to do to be their sub.

mid to high rise HOA’s are also an option as they need good contractors to refer to residents and sometimes need work in their common areas too.

Careful to not overload yourself since it’s just you two, and to not piss off that GC if you start cutting back on your availability because you’re working new business so frequently, without having a back up for any missing work.

Either by asking someone they know who has a website or by googling.

People are usually going to google “website builder” or “website creator” a lot of the times, not knowing proper terms.

In my industry, just about everyone asks for a referral from someone they know.

We had a client, and a one person shop do something just like this.

Our work was performing, and we increased the clients sales by a considerable amount. They had a “feeling” we weren’t doing this right because our approach didn’t appear similar enough from other agencies that were more appearance drive in their approach.

They had some agent that they had a hard on for, review our work, and they dogged it out and it caused lots of problems between us in the client and eventually they parted ways with us and hired this other individual.

They came crawling and begging back in about 6 months.

The other agent had no idea what our actual scope of work was, or tangible objectives. They also didn’t know this client was trying to make up for poor financial management and decisions with increased sales, and was ignoring a list of things we advised them to correct and do.

Losing them didn’t hurt, it relieved a lot of headache but took away revenue from a long term client.

We hiked our rate for them, and after a few months our partnership ended by their choice as they just couldn’t recover financially and then they scaled down their operation to pretty much hobby status.

I absolutely hate clients like this, and Ralph, and agents like yourself.

Like this guy that reached out to you, we tossed around the idea of confronting them, but that’s not good practice so we didn’t do it, despite the strife it caused between us and our client. They’re just another person who thinks saying they can do something better means they will.

If she wants them to be employees to the cleaning operation, yes, I would put them under a different entity that the property management company contracts with.

Lots of big property management companies actually do this. They spin up different companies for maintenance, cosmetic or structural repair, hell even emergency services.

The bigger headache is if she’s going to try overseeing both if they both end up growing, or one outpaces the other.

If you’re using Ryan’s model and system of web development, check out his subreddit, he shared is contract he uses a few days ago.

I do. I had demote a director of operations and return him to an estimator.

I ended up firing him 2 months later for intentionally sabotaging projects and not meeting his responsibilities.

He already wasn’t meeting his responsibilities in his higher role, but he was causing much more damage in a director capacity because of it.

There was about 30 days where his incapabilities weren’t affecting anything after his demotion, but as things started to right themselves, he was getting impeding progress.

The demotion 1000% soured him and enraged him.

No one ever takes a demotion well, unless they really feel like they weren’t meant for the role and took it out of pressure.

His pay had to remain the same, just as a side note, when I demoted him.

A lot of business owners have no idea what’s happening to their inbound calls. A lot can be blamed on their staff. But I’ve also seen a lot who only want to work with a specific customer type even though it’s not advertised. I’ve seen some shops where their estimators are party of their production line too, and they neglect the sales responsibility.

Ah I love scenarios like this; the really hard part is out of the way for you. Getting the opportunity.

I would say the most immediate thing to adjust is how much time is being spent discussing with the prospects is what they’re looking for and what they’re planning to do.

By that I mean, are they saying they want to rent chairs for an outdoor birthday, and you’re moving right to quoting and then sharing your value (delivery, set up, take down, whatever) that others don’t?

I always suggest spending way way more time talking about what they’re planning to do; why this event? Why now? Is this a recurring thing? How excited are they? Is it coming along well? Have they had any issues pulling it together? How big is the party? Alcohol? Kids? You can’t solve any of their problems by just renting them some furniture but what you can do is make them feel that you’re a part of their team to pull off a great party. This should give a sense of really what kind of money they’re putting into it, where the most money is likely going, and what they’re skimping on.

Baby shower for a mother in law that’s really annoyed by her daughter in law? Probably looking to save

You can share a little of your “passion” for parties and the headaches you always experience leading up to and especially the day of! (Always something that needs to be addressed in the middle of hauling furniture or whatever you rent). And go into your value - delivery? Set up, take down.

Then start talking numbers.

Won’t work everytime, but it will give better chances.

Of course, talk to your sales team about how the conversations go for the ones that close too.

Not too big of a dilemma. Don’t do the sale.

Many of these people are returning customers? Not knowing what you sell, but if there’s a chance they could return another time and buy, OR, every new customer is an opportunity for a returning customer one more time, you don’t want to squander that. Returning customers are very valuable.

You don’t need BFCM to do a great sale.

Because of the situation, I’d focus on getting them to return again for an additional purchase and give this batch of people the opportunity for the first discounted price after whatever life cycle the product has (hopefully it’s short) with some sort of direct discount coupon/code, then do a public sale that’s similar.

I’m in professional services now as a consultant, but come from a service based industry adjacent to the trades and construction / development.

My progression with several AI tools since last year has been;

Quickly accomplishing administrative tasks (writing proposals, email responses, presentation talking points, solutions research, process research, market research, text message responses, etc)

large format and detailed SOP’s, manuals, custom dashboards for data analysis, actual analysis of data, automation opportunities, project estimation, project scope detailing, real time operational adjustments (weekly, monthly, quarterly)

training local AI model with every document and correspondence I’ve sent over the last two decades related to my industry with our industry guideline texts and authorities to create a thinking and working copy of my own self to duplicate my own style of operating for quicker execution on tasks (ex. “I have X type of project at X type of property for X type of client with X parties involved - create essential scope of work. Next select 5 trade partners for each item in scope, etc etc)

Lots of benefits, still requires lots of work. I won’t say it saves time, but it swaps out what time is spent on to more meaningful tasks which has big benefit.

Really it is to make as much equal between you and your general competitors, and then to beat out our immediate competitors.

If there are 10 small hardware stores with no website, having a website will instantly put you into a different category of appeal for your customers. Now you’re with the other small stores with websites.

Look at it like climbing a ladder.

Having a website is a tool for your business, something to be invested in, much like the tools that you sell.

You can buy a good drill or a bad drill. But you can also be good bits and bad bits, specialty bits, good batteries and bad, good chargers and bad, etc.

I’m surrounded by small towns, with small hardware stores, and big box hardware stores about an hour away. I don’t want to go to the big box stores, but my small ones have no way for me to check online to see if they even carry what I need.

I don’t need to see an entire inventory, I just need to know if you carry lumber? Plumbing materials? Insulation?, I’ll spare a 15 minute drive to go and browse as long as I know atleast a category I need is there.

Why don’t I just call? I don’t want to call because a phone call takes more of my time that googling you, then click your website. I can press those buttons while I’m doing all the other things I have to get done in my life (since people these days are generally busy).

Anyway, that’s my thoughts and where I’d start. You don’t need a fully fleshed out e-commerce site yet.

An example if I was myself but didn’t know what I know or have the team that I have:

If I’m thinking of photo / video content, I’m thinking of marketing (I currently know how to market and have a team.) I know the value of great content - I know a videographer or photographer can provide it, but there’s a certain angle that a content person would know to make it useful for business branding and marketing.

So you’d best out a regular photographer or videographer for me.

Now how do I use it? Where do I use it? How to I showcase it? In what order? What roll out strategy per piece, or collection?

I’d learn more over my buy now button with you if either you had some expertise in that and the direction came Included (I would pay more obviously.) or if you had a marketing partner that could speak into those things and cite the type of content you provided in their implementations.

Of course examples of all your work and marketing partners work.

I have a 20k contract to a small company a couple years ago who was able to do just that, minus videography.

Fortnite all day everyday. It’s what me and my wife both play at the end of our day.