I have recently purchased a roofing company, and I want to focus on sales and marketing first and foremost.

Other than word of mouth and client referral, what lead generation/ sales and marketing methods have worked great for your company?

I plan on spending heavily on sales and marketing, so let me know what is actually worth the money.

Any advice is greatly appreciated.

  • HumbleBurritoo@alien.topBEnglish
    1·
    10 months ago

    Hey! I’m a social media manager. I’ve been working with another roofing client for a few months now, so I have a bit of experience in your field. Feel free to PM me and we can discuss what would be best marketing strategy for your business to get in front of more paying clients.

    Cheers!

  • Upstairs-Tourist-851@alien.topBEnglish
    1·
    10 months ago

    I am on the client side, but everyone here is SO insanely busy that I get skeptical whenever a trades company pops up doing tons of marketing. The main residential GC I work with does zero marketing and is 15-20% higher priced than his competition. He has a constant 4 month+ back log.

    My suggestion would be to attack this from the client side. Very politely and not pushy, that if they are happy with your work and willing to give a fair review online you will send them a $50 target gift card. Some angle like that. You have to be delicate, I had a guy literally get on his knees and beg me to post on nextdoor that he did a good job. That is not the way to do this.

    Also, your website should be simple but well-designed. It should have drone shots of your roofs, not stock photos.

    You assume have a bunch of company trucks. Have them all wrapped with your website, phone number, free quotes. There are pros and cons to this - you have to be insanely strict with your drivers to not drive like idiots.

  • navel-encounters@alien.topBEnglish
    1·
    10 months ago

    we have been using home advisor…why? because we can narrow the focus down to specific zip codes, we can set a budget, we dont have to spend $$ on SEO and websites (it comes with a website)…all other marketing did not have the ROI like this…I can shut if off on our off season too or when we are too busy for new work.

  • work_CAD@alien.topBEnglish
    1·
    10 months ago

    Are you a residential or a commercial roofing company?

    When i find a new GC that I would like to start working with, I’ll drive by their office, drop off some donuts and coffee and introduce myself as well as leaving a business card and a small pamphlet going over what we specialize in.

    This applies for both commercial and new residential, started doing this and client relationships have never been better, just landed a 200 units apartment complex scheduled to start in 3 months from now!

  • camlp580@alien.topBEnglish
    1·
    10 months ago

    I’m a public adjuster in this field & I know some roofers.

    ​

    Door-to-door sales is the main channel for a lot roofers. Especially after a wind or hail storm.

  • ncroofer@alien.topBEnglish
    1·
    10 months ago

    Roofer here.

    Size of company? Employees? Yearly revenue?

    Most importantly insurance or retail work?

    Insurance work is dominated by door knocking and 1099 commission salesmen.

    Check out roofing and roofing sales subs. Will find good info there.