I have recently purchased a roofing company, and I want to focus on sales and marketing first and foremost.

Other than word of mouth and client referral, what lead generation/ sales and marketing methods have worked great for your company?

I plan on spending heavily on sales and marketing, so let me know what is actually worth the money.

Any advice is greatly appreciated.

  • Upstairs-Tourist-851@alien.topBEnglish
    1·
    1 year ago

    I am on the client side, but everyone here is SO insanely busy that I get skeptical whenever a trades company pops up doing tons of marketing. The main residential GC I work with does zero marketing and is 15-20% higher priced than his competition. He has a constant 4 month+ back log.

    My suggestion would be to attack this from the client side. Very politely and not pushy, that if they are happy with your work and willing to give a fair review online you will send them a $50 target gift card. Some angle like that. You have to be delicate, I had a guy literally get on his knees and beg me to post on nextdoor that he did a good job. That is not the way to do this.

    Also, your website should be simple but well-designed. It should have drone shots of your roofs, not stock photos.

    You assume have a bunch of company trucks. Have them all wrapped with your website, phone number, free quotes. There are pros and cons to this - you have to be insanely strict with your drivers to not drive like idiots.