My Black Friday/Cyber weekend is going horrendously bad. Down 60% from last year, that bad.

It’s giving me vomit inducing anxiety as I brought in extra stock for this sale and now it’s gonna be hell to pay them off.

I know it’s late but is there anything I can do to turn it around?

  • ThemanT94@alien.topOPBEnglish
    1·
    1 year ago

    I like this, im concious of spam though becuase i emailed them yesterday and thursday

    • Atriev@alien.topBEnglish
      1·
      1 year ago

      Email them that the check-out was bugged and therefore the same is extended.

      Bonus points if you have a click-bait email subject. “ERROR, WE MESSED UP…”

    • Proper-Somewhere-571@alien.topBEnglish
      1·
      1 year ago

      Then you’re already in spam territory for those that will think it’s spam. They won’t spend money, but your loyals will.

    • comppj@alien.topBEnglish
      1·
      1 year ago

      Judging by my online shopping email, your competitors don’t mind spamming emails for my money. Why should you? Send em. Fight for your business!

    • brisketandbeans@alien.topBEnglish
      1·
      1 year ago

      I had issues with j crew yesterday. I don’t know why my purchase wasn’t going through at the last step. They emailed me today to say my item was back in stock so I bought it. Email your customers.

    • lithelanna@alien.topBEnglish
      1·
      1 year ago

      I ordered from a few small businesses that were running Black Friday sales and did the rest of my shopping in person at a craft fair. The last place was throwing an error.

      They sent me an email saying their website was working, and I was so grateful that they did since I really wanted the candles.

    • ivapelocal@alien.topBEnglish
      1·
      1 year ago

      I’m gonna tell you what I’ve told about 3 clients this week: Now is the time wring out the sponge. You’ve spent the whole year acquiring customers, building goodwill, adding value to their lives. Now is when it’s ok to go into sales mode. Your customers will understand.

      Start hitting your list harder. Extend the sale last minute, spend more on paid ads.

      We’re having pretty good Black Fridays over here. Granted, our clients run their sales from the 13th-31st. So still more time to go. We’re setting records. That’s not a flex, but just trying to motivate you and let you know there is still time to crush it.

      Worst case, hit em’ with the old “gratitude sale” angle in dec.

      Good luck!

      • fordp@alien.topBEnglish
        1·
        1 year ago

        If you’re not annoying your customers with emails, you’re not sending enough to be visible with all of the noise.

        Unsubscribe rate is super low across the board for my clients and we are sending a minimum of 4 emails + automations a day

    • jim_buddy@alien.topBEnglish
      1·
      1 year ago

      I’m subscribed to a lot of brand newsletters, they’re sending multiple emails the same day for Black Friday. If it’s for a brand I actually like, I really don’t care being reminded of savings.

      • Niku-Man@alien.topBEnglish
        1·
        1 year ago

        There’s are just a few simple requirements to not be spam:

        1. opt-in checkbox that clearly indicates it is for receiving marketing emails. No pre-checked boxes. Double opt-in if you really care about not being perceived as spam (have the user click a link in an email to confirm they meant to subscribe).

        2. Unsubscribe link in every email. You should have one list of subscribers and unsubscribe should mean that your company never sends another marketing email to that person. I’ve seen companies put my email address on multiple lists at sign up and unsubscribe only removes me from one which is clear cut spam.

        3. Transactional emails separate from marketing emails. Receipts, shipping notifications, invoices, etc should not have any mention of sales, discounts, coupons, or any marketing whatsoever.

        If you think about it, all of these are common sense. Going against them is just going against your customers wishes, and isn’t a company’s job to fulfill their customer’s wishes? Bonus ways to be a good email citizen: include an actual reply address with all your emails, transactional and marketing. Email is a two way street and customers should be able to just hit reply on an email and talk to you directly. Don’t use “no-reply” email addresses ever. And lastly, if you can, remove people who don’t interact with your emails from the list. I’m not even sure if that’s a feature on any major email provider, but I have heard of at least one company doing it, so it is technically possible.

    • browsing_around@alien.topBEnglish
      1·
      1 year ago

      Brands I’ve worked for in the past would send multiple emails a day to customers over this weekend. You can break out into specific segments with more targeted emails if you’re concerned about just mass emailing the whole list.

    • not_evil_nick@alien.top
      BEnglish
      1·
      1 year ago

      Spam is unwanted, unsolicited email. Emailing People on your list that have legitimately opted into your list is not spam.

    • novdelta307@alien.topBEnglish
      1·
      1 year ago

      Most people are prepared to receive a lot of emails and sms at this time of year and will be fairly forgiving