My Black Friday/Cyber weekend is going horrendously bad. Down 60% from last year, that bad.
It’s giving me vomit inducing anxiety as I brought in extra stock for this sale and now it’s gonna be hell to pay them off.
I know it’s late but is there anything I can do to turn it around?
There’s are just a few simple requirements to not be spam:
opt-in checkbox that clearly indicates it is for receiving marketing emails. No pre-checked boxes. Double opt-in if you really care about not being perceived as spam (have the user click a link in an email to confirm they meant to subscribe).
Unsubscribe link in every email. You should have one list of subscribers and unsubscribe should mean that your company never sends another marketing email to that person. I’ve seen companies put my email address on multiple lists at sign up and unsubscribe only removes me from one which is clear cut spam.
Transactional emails separate from marketing emails. Receipts, shipping notifications, invoices, etc should not have any mention of sales, discounts, coupons, or any marketing whatsoever.
If you think about it, all of these are common sense. Going against them is just going against your customers wishes, and isn’t a company’s job to fulfill their customer’s wishes? Bonus ways to be a good email citizen: include an actual reply address with all your emails, transactional and marketing. Email is a two way street and customers should be able to just hit reply on an email and talk to you directly. Don’t use “no-reply” email addresses ever. And lastly, if you can, remove people who don’t interact with your emails from the list. I’m not even sure if that’s a feature on any major email provider, but I have heard of at least one company doing it, so it is technically possible.