My Black Friday/Cyber weekend is going horrendously bad. Down 60% from last year, that bad.
It’s giving me vomit inducing anxiety as I brought in extra stock for this sale and now it’s gonna be hell to pay them off.
I know it’s late but is there anything I can do to turn it around?
I’m gonna tell you what I’ve told about 3 clients this week: Now is the time wring out the sponge. You’ve spent the whole year acquiring customers, building goodwill, adding value to their lives. Now is when it’s ok to go into sales mode. Your customers will understand.
Start hitting your list harder. Extend the sale last minute, spend more on paid ads.
We’re having pretty good Black Fridays over here. Granted, our clients run their sales from the 13th-31st. So still more time to go. We’re setting records. That’s not a flex, but just trying to motivate you and let you know there is still time to crush it.
Worst case, hit em’ with the old “gratitude sale” angle in dec.
Good luck!
If you’re not annoying your customers with emails, you’re not sending enough to be visible with all of the noise.
Unsubscribe rate is super low across the board for my clients and we are sending a minimum of 4 emails + automations a day