We are a startup in the self care sector, we launched our app on Google play about 2 weeks ago. Since then we have gotten about 400 downloads(mostly from ads) and about 35 or so sign ups. From the mixpanel integration I can see that most users go on the app at least once but they are just going from the login page to the signup page and back and forth. They also tend to click the “create account” button without any valid email and password. I’ve checked very thoroughly and there aren’t any bugs with the login and signup pages. The two pages are also very simple it’s just a couple textfields with some text. Im really confused as to why this is happening as this hasn’t happened before with my previous apps. I would love to know if this has happened to any of you guys and if so what was the problem and what was your solution? Thanks.
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Try to comunicate clear on what the app offers/service is before the user sign up. Be sure the registration is simple, offering alternative (google, facebook and so on). Last but not list check if ui/ux si intuitive and user friendly. If you need i m happy to help
Thanks so much I’ll definitely keep that in mind when discussing with the team
They also tend to click the “create account” button without any valid email and password.
This could be bots or humans looking for vulnerabilities to exploit.
Research form bots and form spam.
If they are legitimate humans, then something in your ad or download page piques their curiosity or interest but the signup page fails to maintain that interest–or adds enough friction that it overrides their interest.
Thanks for the input I’m definitely going to do some redesign of the onboarding pages asap I think
Baymard Institute published a lot of content about ecommerce UX that I find applicable to other verticals.
But you should be able to find some resources related specifically to app onboarding best practices. Userlist publishes a lot about this topic. I’m sure there are others.
Search for information related to “frictionless onboarding,” “onboarding flows,” and “product adoption.”
SaaS brands often have a two-tiered conversion process where the first conversion step isn’t the revenue generating one. So you have to keep that momentum going.
Thanks so much this is totally new information to me, very insightful.
Do you offer to login with a Google account? If a app wants me from to manually type my name, email address, password then I immediately uninstall that app and look in play store for another one, I am sick of keeping track of so many passwords.
I do this often. Download an app that sounds interesting but I don’t really fully understand what it does. Then when presented with a roadblock of creating an account for something I don’t know will be of interest or provide value, I stop.
App creators need to stop roadblocking their features and value - especially to new users. Let people experience the features and decide if the app has any value to them. If it requires demographic information, use a reference persona to inform and illustrate functionality. Allow users to then modify that persona and save it (create an account / register) for future use.
Let’s them see everything without creating an account. As soon as it seems like they want to take an action, hit them with the “you need an account to do this”, and prompt a signup at point of intent.
I built a consumer app with 1M downloads and over 100k DAUs and 60%+ 4 week retention rate. We did this.