We are a startup in the self care sector, we launched our app on Google play about 2 weeks ago. Since then we have gotten about 400 downloads(mostly from ads) and about 35 or so sign ups. From the mixpanel integration I can see that most users go on the app at least once but they are just going from the login page to the signup page and back and forth. They also tend to click the “create account” button without any valid email and password. I’ve checked very thoroughly and there aren’t any bugs with the login and signup pages. The two pages are also very simple it’s just a couple textfields with some text. Im really confused as to why this is happening as this hasn’t happened before with my previous apps. I would love to know if this has happened to any of you guys and if so what was the problem and what was your solution? Thanks.
I do this often. Download an app that sounds interesting but I don’t really fully understand what it does. Then when presented with a roadblock of creating an account for something I don’t know will be of interest or provide value, I stop.
App creators need to stop roadblocking their features and value - especially to new users. Let people experience the features and decide if the app has any value to them. If it requires demographic information, use a reference persona to inform and illustrate functionality. Allow users to then modify that persona and save it (create an account / register) for future use.