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Joined 11 months ago
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Cake day: October 30th, 2023

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  • I do this often. Download an app that sounds interesting but I don’t really fully understand what it does. Then when presented with a roadblock of creating an account for something I don’t know will be of interest or provide value, I stop.

    App creators need to stop roadblocking their features and value - especially to new users. Let people experience the features and decide if the app has any value to them. If it requires demographic information, use a reference persona to inform and illustrate functionality. Allow users to then modify that persona and save it (create an account / register) for future use.