We are a startup in the self care sector, we launched our app on Google play about 2 weeks ago. Since then we have gotten about 400 downloads(mostly from ads) and about 35 or so sign ups. From the mixpanel integration I can see that most users go on the app at least once but they are just going from the login page to the signup page and back and forth. They also tend to click the “create account” button without any valid email and password. I’ve checked very thoroughly and there aren’t any bugs with the login and signup pages. The two pages are also very simple it’s just a couple textfields with some text. Im really confused as to why this is happening as this hasn’t happened before with my previous apps. I would love to know if this has happened to any of you guys and if so what was the problem and what was your solution? Thanks.

    • FRELNCER@alien.topBEnglish
      1·
      10 months ago

      Baymard Institute published a lot of content about ecommerce UX that I find applicable to other verticals.

      But you should be able to find some resources related specifically to app onboarding best practices. Userlist publishes a lot about this topic. I’m sure there are others.

      Search for information related to “frictionless onboarding,” “onboarding flows,” and “product adoption.”

      SaaS brands often have a two-tiered conversion process where the first conversion step isn’t the revenue generating one. So you have to keep that momentum going. gif