They also tend to click the “create account” button without any valid email and password.
This could be bots or humans looking for vulnerabilities to exploit.
Research form bots and form spam.
If they are legitimate humans, then something in your ad or download page piques their curiosity or interest but the signup page fails to maintain that interest–or adds enough friction that it overrides their interest.
Social proof.
People want to see that others have tried and like the product.
The founder doesn’t want an investor to exercise their contractual rights because others might find out they have the same contractual rights?
I’m feeling a bit skeptical about this founder.
How does the app gain and deliver unparalleled competitors intelligence and real-time marketing benchmarks?
If I were Lenny or Eric, I would sue you.
You want someone to help with the game logic and storytelling? It seems like you are looking in the right places, maybe use those first sources to find additional groups. Can you visit in-person conferences to network?
Baymard Institute published a lot of content about ecommerce UX that I find applicable to other verticals.
But you should be able to find some resources related specifically to app onboarding best practices. Userlist publishes a lot about this topic. I’m sure there are others.
Search for information related to “frictionless onboarding,” “onboarding flows,” and “product adoption.”
SaaS brands often have a two-tiered conversion process where the first conversion step isn’t the revenue generating one. So you have to keep that momentum going.