From my personal experience, I can see that many people don’t ever look at the notification emails sent to them because everyone does it. I feel like it’s a screaming contest in my inbox. Do you guys actually see results from sending out spam emails or is it just something you do because everyone else does it?
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No one opens cold emails anymore
Consumers are too savvy for that, and too strapped for time
If you want to sell a product, you need your company to be a platform for industry relevant content, you need to demonstrate that your product is a worthwhile purchase, and you need visibility in key markets (hence the rise of influencer sponsorships)
Are you speaking from experience? Maybe it’s an industry thing, but we’re still driving sales via cold outreach here.
Something like less than 1% of cold calling leads to actual sales, including emailing. Best thing to do with notification emails is give them a reason to look instead of just being like “hey, we’re here too!”. Something like a 15% discount, some useful advice, some insider info that will make them feel “in the know” for checking in on your emails. Also, remember to utilise emails to retain current customers instead of trying to gain new ones. It’ll show your current customers that you’re going above and beyond, and that you haven’t forgotten about them (so long as you’re not constantly spamming these emails, that is…)
Cold email to closed sale is way way less than 1%