You don’t need to be passionate about your product

People constantly espouse this idea that you need to be passionate about your product to be a successful entrepreneur, but that’s not true

My father hates the medical field, but that didn’t stop him from successfully founding and exiting six medical technology firms

You need to be unwaveringly persistent and sufficiently competent, with competence being broadly defined and encapsulating a number of key traits

You seem to be that, so continue being that until the optimal moment, and exit

Great landing page!

The only thing I would eventually change is the central videos to professional videography in a more controlled setting

The current videography looks like it was shot by an amateur on a newer iPhone, and while it isn’t bad, it does tone down the professionalism of the site

It could be better staged and directed, with some shots being faster paced, some shots being slowed down, and more moments utilizing emotional psychology (aka, silly cats) to trigger dopamine in prospective clients

No one opens cold emails anymore

Consumers are too savvy for that, and too strapped for time

If you want to sell a product, you need your company to be a platform for industry relevant content, you need to demonstrate that your product is a worthwhile purchase, and you need visibility in key markets (hence the rise of influencer sponsorships)