From my personal experience, I can see that many people don’t ever look at the notification emails sent to them because everyone does it. I feel like it’s a screaming contest in my inbox. Do you guys actually see results from sending out spam emails or is it just something you do because everyone else does it?
Something like less than 1% of cold calling leads to actual sales, including emailing. Best thing to do with notification emails is give them a reason to look instead of just being like “hey, we’re here too!”. Something like a 15% discount, some useful advice, some insider info that will make them feel “in the know” for checking in on your emails. Also, remember to utilise emails to retain current customers instead of trying to gain new ones. It’ll show your current customers that you’re going above and beyond, and that you haven’t forgotten about them (so long as you’re not constantly spamming these emails, that is…)
Cold email to closed sale is way way less than 1%