I’m a 29F introvert managing a business, and I’ve worked on this for 5yrs+ without showing my face or meeting >85% of our customers, and quite frankly, much less than a dozen people have asked for any form of facial recognition. However, two of my mentors have recently told me at different times to consider putting a face to the brand. I respect them and hold their counsel dear; however, I do not see any reason why this is necessary. We’ve positioned ourselves well in our service-based industry and our results speak for themselves. I understand that we will need to do some things differently as we grow. But is this part of it? Or am I missing something here?
Your business logo can be the face of the brand in all but the most personal of industries. If you are happy doing what you do now and are successful why change that?
Those are my thoughts exactly. Thank you for affirming them
A face to a brand can be a good thing and can be a bad thing. If you sell you limit what they can do without you and if you have a personal issue that can then be more public than you want. If it’s working without I would make the brand the thing that drives sales not you
You know, I didn’t look at it from this perspective. And it makes a lot of sense. Thank you for sharing this.
Cameo picture of you and key personnel with short bio on “Our Team” page of company website is great way to personalize a business.
It shows there are actually real people behind the scenes doing the work.
Funny thing is, we do not have a website. We handle business on phone and chat directly with customers. The ROI on the website was not commensurate to the resources invested into it for the year we ran it, so we shut it down. Perhaps we could revisit the idea but as a portfolio site this time. Thank you!
you can do anything you want. its your business. my customers have to see my face because of the nature of the industry, millions of dollars at risk, relatively new company, all business customers. dont know anything about your business.
You know what? You’re absolutely right! I don’t HAVE to do anything …lol. Thank you for helping me come to this realization.
Probably depends on industry-service. IDK if they want or need to know but I try to use the aspect of who are you buying from. And knowing the product. For me I think it helps.
This makes sense, thank you! They do not need to know, but I’m aware some may want to know about who they give money to. We are in the gifts concierge space and so far, what has really mattered is competence and customer service.
Agree. Competence and service is key. On Etsy half my sales left a review and all have been 5 star. I’m a small orchard with specialty mangoes that I take a lot of pride in selling. I try to give value added by doing something’s different than the few other seller in this niche. I also have a YouTube to allow customers to see/connect with what I’m doing.
Depends on what field you’re in.
I’m in a professional services/advisory business and I am the brand. People want to work with a person in my industry. I benefit from showing my face. Your biz may not benefit. What’s your industry?
We are in the gifts concierge space, and from my experience, as long as your products look nice, you deliver on time, and your customer service is good, most clients are satisfied. I’m not sure the pros of showing my face outweigh the cons, considering I like the anonymity. At the same time, I do not want my personality standing in the way of our growth.