I’m a 29F introvert managing a business, and I’ve worked on this for 5yrs+ without showing my face or meeting >85% of our customers, and quite frankly, much less than a dozen people have asked for any form of facial recognition. However, two of my mentors have recently told me at different times to consider putting a face to the brand. I respect them and hold their counsel dear; however, I do not see any reason why this is necessary. We’ve positioned ourselves well in our service-based industry and our results speak for themselves. I understand that we will need to do some things differently as we grow. But is this part of it? Or am I missing something here?
Funny thing is, we do not have a website. We handle business on phone and chat directly with customers. The ROI on the website was not commensurate to the resources invested into it for the year we ran it, so we shut it down. Perhaps we could revisit the idea but as a portfolio site this time. Thank you!