There are ad packages like Money Mailer and ValPak that only cost about $500 per 10,000 homes in a zip code. Pseudo magazines full of home improvement ads are many. Find one to check out.

Referrals man. Word of mouth. That’s going to be your best ROI by far.

Send postcards to all your past clients from the past 18-24 months. PUt a nice pic with you and your family and write good copy that you are a local small guy supporting your family through good old fashioned hard work to make beautiful construction. And be direct that you need referrals as that’s what’s enabled you to survive.

Important is not to make this a one time thing. Create a flow with 5-7 touchpoints.

Week 1 postcard

week 3 - email

week 5 -phone call

week 6- email again

week 8 - misc touchpoint

week 11 - postcard 2

Otherwise, there are local facebook groups that you should engage with, and also local industry rags. In my community FB group there are ALWAYS tons of people looking for good remodeling help (now most of them want it done for 20% of the actual cost but that’s another story). Pick niche publications as well. We have a lgbt focused weekly in our town where a lot of high end custom builders get quite a bit of biz from. They offer some sort of thing where if you pay enough they do an interview with you too.

Local SEO. Flyers. Partnerships with other complementary businesses.

Depends on where you are located.

Where I live in Florida, there is a shortage of re-modelers.

Where I grew up, people don’t have the money.

Where are you located?