I’ve had my company/small business doing remodeling for about 5 years ran on home advisor before they sold out to Angie’s list and now leads are absurd looking to keep my company alive but I can see myself paying 175+ for a chance at competing for a job. What kind of tactic should I look into, tried yelp but they too are charging similar in price range for leads google ads hasn’t really benefited me anything.
Referrals man. Word of mouth. That’s going to be your best ROI by far.
Send postcards to all your past clients from the past 18-24 months. PUt a nice pic with you and your family and write good copy that you are a local small guy supporting your family through good old fashioned hard work to make beautiful construction. And be direct that you need referrals as that’s what’s enabled you to survive.
Important is not to make this a one time thing. Create a flow with 5-7 touchpoints.
Week 1 postcard
week 3 - email
week 5 -phone call
week 6- email again
week 8 - misc touchpoint
week 11 - postcard 2
Otherwise, there are local facebook groups that you should engage with, and also local industry rags. In my community FB group there are ALWAYS tons of people looking for good remodeling help (now most of them want it done for 20% of the actual cost but that’s another story). Pick niche publications as well. We have a lgbt focused weekly in our town where a lot of high end custom builders get quite a bit of biz from. They offer some sort of thing where if you pay enough they do an interview with you too.