Pay a bookkeeper. It’s totally worth it.

Keep in mind that being self-employed means your FICA: Social Security payment is double what an employee pays. Add income tax, and I would suggest taking roughly 50% of every dollar you take in and holding it for the government.

You DO NOT want to get behind on taxes.

There are ad packages like Money Mailer and ValPak that only cost about $500 per 10,000 homes in a zip code. Pseudo magazines full of home improvement ads are many. Find one to check out.

A local fried chicken joint was dumping grease down the toilet. Eventually, it clogged and backed up to the other spaces in the strip mall, causing a months-long closure for everyone. It took so long to repair that everyone in the mall, including the chicken place, went out of business. Sad story.

Lawyer up.