Hi everyone. I’m looking to gain some insight from business owners such as yourself to see what would be the best approach to earn a company’s business.
I own a video production company and I’m now at the point where I’m going to start really leaning into new leads. The question is, if I knew I could add value to your business, what would be the most effective method to gain your attention and ultimately, your business?
Send me an email that has actual pricing in it, clear terms, complete decriptions of what you offer, maybe some testimonials or a sample or two.
I do not want to sit through a 30 minute demo or phone call then find out pricing later on.
I give my clients pricing up front, if someone can not afford it, I do not want to waste mine or their time.
A counter point to this is that some people will make a snap judgement based on price instead of on the value provided by the service. If I see something that’s $500/month I may immediately say “that’s too much” but after listening to the value proposition maybe I realize that what’s being offered is worth much more and the actual price is a discount from where it should be. In that instance maybe that $500 starts to look like a better deal than I thought in my previous state.
I have this challenge often. I sell digital services that have direct attributable ROI, but reliable tech services can be pricey in the US. Even if I guarantee ROI and have very accommodating termination language in an agreement, lots of business owners won’t give themselves the chance to do the math on the opportunity if pricing feels too high for them upfront. I see many others egregiously under bid a job only to hike pricing or reveal that half the job wasn’t included in their price once a customer is locked in. Ethically I can’t get onboard with that approach, but I lose work to competitors that way too often.