A counter point to this is that some people will make a snap judgement based on price instead of on the value provided by the service. If I see something that’s $500/month I may immediately say “that’s too much” but after listening to the value proposition maybe I realize that what’s being offered is worth much more and the actual price is a discount from where it should be. In that instance maybe that $500 starts to look like a better deal than I thought in my previous state.
A counter point to this is that some people will make a snap judgement based on price instead of on the value provided by the service. If I see something that’s $500/month I may immediately say “that’s too much” but after listening to the value proposition maybe I realize that what’s being offered is worth much more and the actual price is a discount from where it should be. In that instance maybe that $500 starts to look like a better deal than I thought in my previous state.