Hi everyone. I’m looking to gain some insight from business owners such as yourself to see what would be the best approach to earn a company’s business.
I own a video production company and I’m now at the point where I’m going to start really leaning into new leads. The question is, if I knew I could add value to your business, what would be the most effective method to gain your attention and ultimately, your business?
I have this challenge often. I sell digital services that have direct attributable ROI, but reliable tech services can be pricey in the US. Even if I guarantee ROI and have very accommodating termination language in an agreement, lots of business owners won’t give themselves the chance to do the math on the opportunity if pricing feels too high for them upfront. I see many others egregiously under bid a job only to hike pricing or reveal that half the job wasn’t included in their price once a customer is locked in. Ethically I can’t get onboard with that approach, but I lose work to competitors that way too often.