There is no point in spending on social ads without a marketing strategy and well-defined goals. Do you have both of these things sorted out before taking this decision?

How good are you with building things? I might have a proposition for you if you are good.

How much of average 7k is coming from those leads?

1. Set KPIs.
2. Clear communication is key. Define clear goals and expectation.
3. Be friends with them BUT let them know that there will be no compromise on performance.

Once you are nice to them they will understand when you will be harsh due to lack of performance.

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I learnt it the hard way. In my first business, I did exactly opposite. No clear goals. No roles defined. No KPIs. So didn’t know what I was doing. Though I was generally nice to them but I operated on vibes and mood rather than principles and rules.

Hey. You are thinking too much into it. Let me tell you what exactly you need to do.

1. Make a basic logo yourself.
2. Set up social media channels for the brand. (ideally instagram, tiktok and pinterest).
3. Click decent images, make engaging videos of stuff and just post them.
4. Get friends and family involved in sharing content and spreading the word for initial impetus.
5. See if there is enough traction for the products before investing. If no, think of other creative ways (in content creation) to validate. If yes, then awesome.
6. Once the business is validated, then you can register trademark and LLC and invest in website and social media management.

Just do this and it will save you good money. Also, if you can’t make a logo let me know I will make you one for free.

And don’t wait for a perfect time. It is already it. Just start. No brand is big on day one. And don’t let this loop stop you from starting something that can change your life.

Have you done branding?

Are you selling B2B or B2C?