Opinions from well educated individuals were not the only opinions requested. Hence the mention of “the general public”. I received plenty of valuable feedback from a variety of people.
So odd the fascination or determination to insist that “you don’t have a brand”. Regardless of what you feel I have or don’t have, it doesn’t have much weight on or against the brands success. This was one of the many reasons why no name was mentioned here. Thanks for the input.
We will be hiring a brand and marketing expert that we worked with last year when this idea came to be. Feedback from the general public is what I wanted to seek first.
I don’t think we get anymore qualified as a brand than we are. I personally designed every item sold, including the backpacks. We don’t do private label or white label sales, it’s a fair place for a business to start but we passed that a long time ago. We are a small brand, mostly due to the products being very industry specific. While we are small, we are very successful (accidentally if I might add). That is where the problem lies, when this launched I had no idea it would become the beast that it is today. So the right steps weren’t taken when it comes to identity. Now it’s time to take those steps before we’re another 10 years into the game.
Spending 5, 10, or 20k on a professional isn’t the issue, but one professional or a team of 5 won’t give me the same feedback that 20-100 people from the general public on Reddit will give me. This is valuable feedback, all of it. There is no shame in seeking free advice, opinions and experience from others.
I guess I should clarify. I only want to change the logo. When I first started the brand I didn’t give it an identity other than the name and logo. We didn’t have colors, didn’t have a font, no set aesthetic, it was and has continued to be all over the place. I want to change that now! I want to have a brand identity. But I feel like that needs to start with a new logo that will represent the brand better.
These brands are not where my brand is at all, but for a comparison because these brands sweatshirts and logo’d apparel and designs are so common: Imagine if Supreme Changed their logo Imagine if gap changed their logo Imagine if lululemon changed their logo Imagine if Chanel, LV, YSL changed their logo All of the bags, sweatshirts, leggings, tops, etc … that have these logos on them currently… should they stress out about how the people who own these things would feel?
One of my best sellers is our handbags and backpacks which have our logo on them. The logo is the main thing I want to change though. We also have shirts but I’m not too worried about changing that. It’s the handbags and backpacks that already exist and people use on a daily basis that I’m worried about. Also we have hoodies that so many people wear with our logo, so I suppose I almost just feel bad. But I know a new logo will reflect the brand so much better and help attract our target audience as well
This is the exact place I’m in! There is no brand identity. The name I will keep the same, I’m happy with the name. The logo, colors, and identity though are what I want and what needs to change and become solid. My issue is even though the brand is all over the place with it’s aesthetic and identity, I have people who have purchased so many things with our current logo plastered on it.
I guess I should clarify. One of my best sellers is our handbags and backpacks which have our logo on them. The logo is the main thing I want to change though. We also have shirts but I’m not too worried about changing that. It’s the handbags and backpacks that already exist and people use on a daily basis that I’m worried about. Also we have hoodies that so many people wear with our logo, so I suppose I almost just feel bad. But I know a new logo will reflect the brand so much better and help attract our target audience as well
Thanks for the feedback everyone! We have made the decision to just modernize the current logo.