I have a fairly successful brand that just didn’t get the right start with branding. I have a logo but I hate it so much. My main issue is I have several very popular sold out products and one currently still being sold that customers use daily with the logo on it. I want to change my branding, get a new logo, and revamp things so badly. Any advice on how to properly do this? My current logo just doesn’t reflect the brand now I’d like.
Updating your logo is one thing. Rebranding is another.
Do you want a completely different look and feel? Or do you just want to update/modernize/streamline the current one?
We are in the mist of rebranding - and this is the first time I feel a rebranding will help. Why? The business is 5+ years old and never had a consistent brand, things were slapped together and we just did what felt good. Now the brand and colors are all over the place.
So in the midst of unifying everything we are asking ourselves what we want our brand to be.
All of the other times I’ve been a part of a rebrand I’ve felt like it was a huge waste. It was tons of work for marketing, and it gave very little returns.
So think about how much you actually want to change. Updating and modernizing your logo is fairly easy to do. A whole new rebranding is something else.
Hope this helps. Open to DM if you have more questions.
This is the exact place I’m in! There is no brand identity. The name I will keep the same, I’m happy with the name. The logo, colors, and identity though are what I want and what needs to change and become solid. My issue is even though the brand is all over the place with it’s aesthetic and identity, I have people who have purchased so many things with our current logo plastered on it.