I have a fairly successful brand that just didn’t get the right start with branding. I have a logo but I hate it so much. My main issue is I have several very popular sold out products and one currently still being sold that customers use daily with the logo on it. I want to change my branding, get a new logo, and revamp things so badly. Any advice on how to properly do this? My current logo just doesn’t reflect the brand now I’d like.
This is the exact place I’m in! There is no brand identity. The name I will keep the same, I’m happy with the name. The logo, colors, and identity though are what I want and what needs to change and become solid. My issue is even though the brand is all over the place with it’s aesthetic and identity, I have people who have purchased so many things with our current logo plastered on it.