Never name a business for a place, If you move two suburbs over, you company name will seem weird.
I like to name companies so that people know what the company does.
Little Bo Peep web development
Not Little Bo Peep if you get my drift?
Jims cosmetics allows for expansion into other niches, register both domains and focus on the clowns niche on a blog linked to the main website. if that makes sense
Ahh where do I start, employees that think you just go to the bank and get free money, Peple prefer failures to people that are not in the mould.