Brains trust - I’m interested in your thoughts on naming a business. Keep the name broad to allow for migration and expansion or keep it narrow in the niche you are trying to target?
An example:
You want to sell make up to clowns but may grow to something different bigger, so you call it Jim’s cosmetics. Versus hitting the market with clarity and calling it Jim’s clown face paints.
Or potentially own both names and change the trading name if it suits?
Cheers!
Never name a business for a place, If you move two suburbs over, you company name will seem weird.
I like to name companies so that people know what the company does.
Little Bo Peep web development
Not Little Bo Peep if you get my drift?
Jims cosmetics allows for expansion into other niches, register both domains and focus on the clowns niche on a blog linked to the main website. if that makes sense
That was my feeling, although I have zero experience in this. Thanks.